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Taylor Swift Lands Campaign With Diet Coke, Continues On Path To Overexposure

Taylor Swift Lands Campaign With Diet Coke, Continues On Path To Overexposure

January 25th, 2013
Posted in Entertainment By
  • Z100 Artist Gift Lounge Presented By Pop Tarts At Z100's Jingle Ball 2012 - Gifting Lounge

    With Taylor Swift's latest endorsement, we're going to be seeing her everywhere (as if we don't already). 

    Photo: Getty Images / Brian Ach
  • Keds Braveheart Campaign.jpeg

    Swift is currently the face of a Keds campaign. Titled Bravehearts, the campaign is about inspiring girls to live fearlessly.

    Photo: Stylecaster Pictures /
  • Screen Shot 2013-01-25 at 5.52.53 PM.png

    Swift stars in a new campaign for Disney theme parks. 

    Photo: Stylecaster Pictures /
  • tumblr_mdn42nUOLP1r4w48ko1_1280.jpg

    Swift endorses a fragrance from Elizabeth Arden, Wonderstruck, the name of which is inspired by one of her songs. 

    Photo: Stylecaster Pictures /
  • Taylor_LPLipcolor_Look.jpg

    Back in 2010, Swift inked one of the most major endorsement deals a celebrity can get: a CoverGirl campaign. She's been a face of the brand since then. 

    Photo: Stylecaster Pictures /
  • Taylor-Swift-Photoshoot-043-LEI-Jeans-2008-anichu90-17490016-1280-1024.jpeg

    Swift began promoting l.e.i. jeans for Wal-Mart in 2008.

    Photo: Stylecaster Pictures /

Today, Ad Age reported that Coca-Cola has just signed country-pop princess Taylor Swift to promote Diet Coke. Yes, another endorsement deal for the 23-year-old.

This isn’t the only major celebrity who has landed a soda campaign in recent months: Back in December, Beyoncé inked a staggering $50 million deal with Pepsi. With Swift as Diet Coke’s face, the longtime rival brands are equally matched, as both singers boast some of the highest record sales of all time. We’re sure Taylor’s gig with Coke will net her a pretty penny as well, but the question must be asked: Is such a high-profile gig with that much exposure really a good idea? The public opinion of the starlet has somewhat shifted as of late, thanks mainly to her dramatic string of short relationships with some of the most famous male celebrities from Harry Styles to Jake Gyllenhaal.

Seeing her shill for lots of different things (CoverGirl, Keds, her perfume, etc) is sure to turn off even of her most devoted fans. Granted, people don’t seem to be getting sick of Beyoncé—who has a self-directed HBO documentary on the way, as well as a gig as the Super Bowl halftime show headliner lined up—but Beyoncé isn’t the tabloids every other day thanks to her serial dating. Obviously, it would be understandable for Swift to want this deal, but it seems that it may be in her best interest to slow things down (we’ve warned her before!).

Weigh in on your thoughts about Swift’s potential overexposure, and click through the slideshow above for a look at her many endorsements!

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