In addition to being a pop icon, a reality TV star, and FHM's "sexist women alive", Cheryl Cole is now the face behind L'Oréal Paris. Cole is the youngest woman to be signed to L'Oréal since young Kate Moss in 1998. She will join the likes of Eva Longoria, Penelope Cruz, and Beyonce as a beauty brand ambassador.

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Now, were not saying that Cheryl isn't beautiful, but what's up with her hair? In every picture we see she's sporting a new shade. Consistency is key in the eye of beauty, and dying her hair so much is not the kind of maintenance L'Oréal lady should uphold. We prefer the natural brown, which do you prefer? Faux cherry red?