Yesterday, we absolutely loved Christopher Bailey's romantic Burberry Prorsum Resort 2010 collection. Today, it's all about their newly released fall/winter ads featuring Emma Watson. The campaign, which was shot by Mario Testino in Westminster, will launch in August, but thanks to Refinery 29, we have a sneak peek.

The actress otherwise known as Hermione has been getting a lot of attention for her fashionable choices lately, but the Harry Potter producers think it may have gone too far. They reportedly asked her to tone down a shoot for W that was maybe a little too steamy for her young fans.

image